Reporting on Results
Please our article on reporting on results from Facebook Ads with SyncWith
Custom metrics
SyncWith does not support reporting on custom metrics that you've created in Facebook Ads.
However, you can create custom fields (using formulas) when reporting on Facebook Ads using native features in either Google Sheets or Looker Studio when using SyncWith for Google Sheets or using SyncWith's Facebook Ads connector for Looker Studio.
Custom events
You can track actions that your users are taking to Facebook Ads as events, Facebook supports both Standard events
and Custom events
.
SyncWith doesn't support reporting on events from Facebook, this include standard events and custom events.
However SyncWith has full support for reporting on Custom conversions, and its possible for you to create a custom conversion at Facebook that is triggered by standard or custom events, and that way you could report on that easily using SyncWith.
Attribution windows
SyncWith reports using the default attribution window (1d click, 1d view, 7d click, etc) for the given asset and reporting level. It is not possible to change the attribution window.
For example, if you are reporting at the account level, SyncWith will report using the default attribution window you have configured for your account. If you are reporting at the campaign level, SyncWith will use the default attribution window for your campaign.